As plant lovers, we are drawn to anything that showcases a teeming display of greenery. That’s why we’re often attracted to furniture, locations, and even stores that incorporate plants in their decorations. It’s not just because of the greens and the blooms of flowers that catch our eyes, but it’s also how they are carefully displayed for maximum effect.
If you are a store owner, you might already understand how social media like Instagram affects the foot traffic of your business. Customers are easily drawn by aesthetic interiors and colorful exteriors. Surely if the outside is chic, the inside must be even better! While it’s the products that will always bring the people back and back again for more, it’s the physical beauty that brings unknowing passersby to you.
One such store caught the attention of so many influencers, cafe enthusiasts, and plant lovers alike. It’s trendy, yes, but it has also perfectly captured the essence of communal living. We’re talking about the one cafe that has been crowned “The Most Instagrammable Cafe in America.”
Communal Coffee
Homebrewed in San Diego, with one location in North Park and another in South Park, Communal Coffee has captured the hearts of many. The people and team behind this coffee shop are serious about their craft. And it shows in the creative menu, welcoming environment, and overall vibe of the place.
The menu itself is a reason for people to come and visit. They have interesting flavors that get people talking like the Lavender Honey Latte, Rose Vanilla Latte, and Banana Latte. They also offer flights for people who want to try more flavors in one visit. There are also great food options that go perfectly well with their coffee, like toast and quiche.
Communal Coffee’s style and decoration have attracted and piqued the interest of many people. Their location in South Park is a strikingly cute coffee truck. The beautiful plants and flowers decorated on a white truck really catch one’s attention. Succulents on terracotta pots on white chairs complete the outdoor look. You will want to chill here all afternoon!
The North Park location, on the other hand, is loud and clear. A huge mural in the middle of the store tells us what the cafe is all about: Coffee + Flowers. But if you visit in-store, there is absolutely no question about it! The shop is strewn with gorgeous blooming flowers. That’s because it is also home to the Native Poppy flower shop.
True to its name, Communal Coffee thrives by sharing a space with another local business, creating one happy and gorgeous community. You can witness the floral work in action here, and you can also make your own mini-bouquets at their stem bar. The cafe sometimes runs a raffle where you can win a free bouquet.
The beauty and attractiveness of Communal Coffee have got us thinking about how stores can decorate their own spaces by using plants. As we mentioned above, it’s an instant crowd drawer.
How To Use Plants To Decorate Your Store
The benefits of having plants in your space are endless. Besides the crowd appeal, it also purifies the air, absorbing unwanted smells. It can also block out background noise and improve the acoustics of your space. What’s more, plants are proven to increase productivity, reduce stress and anxiety, and improve the overall mood. For a business owner hoping to create an impression of your space, that’s a plus all around!
If you are thinking of ways to make your store pop up with indoor plants. Here are some helpful tips and ways you can do.
Tip 1: Start From The Top
If you have an empty space and you want to make it feel cozy and charming, hanging plants are the easiest way. It’s the fastest way to fill up space and make it feel like an indoor jungle. This is an especially helpful tip if you do not have enough floor and shelf space.
Often this space over our head gets forgotten as we keep thinking about large plants and large statement pots, but if you need to bring in four corners together, anchor it with plants hanging from walls or ceilings. We recommend using different types of pothos or philodendrons. Focus on easy to care for ferns and ivy.
Tip 2: Make A Statement
If you have the space and the right position for this, large and tall plants are great for stores to make a statement. Place them by the windows and make them noticeable from the outside. Place them on the floor and create an interesting visual break. If you need to separate specific zones that should be experienced separately, without having to build walls or doors, large plants can do that.
Your retail store will be enhanced with distinct looks of large plants like the fiddle leaf fig tree, bird of paradise, or majesty palms. But you must be strategic in the placement of your large plants. The goal is to create a look that draws the customers’ eyes towards your products. Don’t have a large plant that covers up your menu or price list.
Tip 3: Remember the Outside of the Shop
If you want customers to notice you from the outside, our best tip is to cover your store in plants. In a street lined up with business shops and concrete, it’s the one with greenery that stands out. Attract potential customers with the lush life of your plants.
Most indoor plants are green but with outdoor plants, you have plenty of colors to choose from. Make sure that they can withstand sunlight and harsher elements. Experiment with different shapes and sizes to create texture and depth without blocking the view from inside.
Tip 4: Create Drama and Contrast
Small-sized plants and medium-sized plants tastefully decorated on shelves, counters, and extra tables create character and personality. The artfulness of plants has been proven to be photographed more. Think of a product you can display beside some plants. These get shared more on social media. Remember, social media means wider audience exposure.
Are you ready to be one of the most Instagrammable businesses in your area? Incorporate plants into your store and show people that you are all about the thriving life.
